Straight ZigZag
open-ended toys

Masterful toy designs to encourage creative play. Well-designed, quality, sustainable toys that stimulate all the senses: see, hear, touch, feel, move, create, imagine and GROW.

A new look at PLAY!

The book, Playvolution - The Ultimate Guide to Developing Valuable Experiences Through Play is NOW AVAILABLE.


Visit our play shop to see our toys

If you are a wholesaler you can request wholesale access through our contact form.

About Straight ZigZag


We’re all about helping your child develop

with open-ended play!


Play should come naturally.

Play should be inspired.

Play should challenge their minds and imaginations.

Straight Zigzag aims to help parents locate the very best toy designs, and to find support for children who might need it. By understanding the essence of what it means to play, we can help children to develop and stretch to their ultimate potential.

Check out our latest posts here!


Toddlers in training

Blog Posts

Guest post by Jacqui Couper: If Relationships Matter, Play is the Medium


Riding the wave of play

Hear what some of our clients have to say about us

Awsome open ended toys at very affordable prices. The Oogi family is our favourite!

Nellene Voster

“This range is just the best – closest thing to the LEGO kinda thing that we’ve come across.  Water play for the win and especially with these toys.  We can’t get enough of this brand- all kids need some Moluk. We want them all!”

Mari-Louise Candiotes

Justamamma blogger

Contact us

Get in touch

If you want to find out more about Straight ZigZag and our products, visit our contact page.