New from Moluk

A significant amount of time has passed since the last post, and in that time our friends at Moluk have been hard at work preparing two new toys for the European summer – Mox and Nello. Read below for news from Zurich…

Mox
Next to the doll the ball is probably the most popular and universal toy. Mox combines both worlds: It has the expressive qualities of a puppet with a big mouth and the endless possibilities of a ball that can be rolled, thrown, caught or even juggled. One of the biggest surprises to most people is usually the sound Mox makes when you knock with it against your head or other objects. Filled with coins or beans Mox becoms a rattle. If you squeeze it or turn it inside out the expression of the ball changes and you discover many new faces. It’s like a tangible, 3-dimensional emoticon and in our social media campains #moxicons will be one of the hashtags we are planning to use. With its trademark simplicity and depth of possiblities we see Mox as a strong new member or the MOLUK family. It has no restrictions regarding age and can be sold as a baby toy, compact travel toy, juggling toy, fidget toy for stressed manager and in many other areas. We can’t wait to see all the uses kids will come up with once they have Mox in their hands.

Mox comes in two versions: The open display is geared towards shops where it fits next to the cashier and should make for some fun conversation while the 3-set box is mainly designed for online retailers, gift shops that like items in boxes or educational vendors who prefer sets.

mox_faces

Nello
Nello is very closely related to Bilibo. Both are what we call “tools for play”: Simple, intriguing objects that tickle the imagination and invite kids to invent their own games and stories. Like Bilibo Nello unites several toys in one. It is a color puzzle, a nesting toy, a marble run, a floating island in the bath or a sand toy at the beach. You can roll, spin and swing the rings, throw and catch them. Use them as targets for games like tiddlywinks or as beautiful props for role and pretend play. The bold shapes and bright colors have an iconic quality and look great even when the toys are just lying around before or after play. Nello is made of the same robust material as Bilibo and 100% recyclable. It comes in sets of 3 pieces or a Nello Max set with 9 pieces containing all sizes and colors in one box. This offers a great value, especially for educational channels.

nello_colorsnello_play1

Oh Boi!

When Moluk released Oogi and friends (Jnr, Bongo, Pilla, Oogifant) I did not forsee the arrival of this precious addition to the zoo…

boi_water

Is it a duck? A penguin?  While I’m pretty sure it’s a bird of sorts, you might be surprised to learn that it’s a water bird!  Not only is Boi the cutest wobble toy we’ve found, with a captivating roll in all directions, but he surprisingly floats!  This makes Boi a dual-purpose bird – entertaining little ones on land and in the bath.

Add to the multi-purpose base his suction beak and voila! Possibilities are once again endless, as is the focus when Moluk design a new member of the family.  Of course he is great friends with other members of the Oogi clan..

What I particularly like about Boi is the wonderful sensory appeal.  The white base is so smooth and glossy you can’t help but run your fingers over the almost mirror-like surface.  And the black head and beak are made from silicone – squishy, malleable, and a great fidget toy.

While the simple colour scheme of Boi (as well as his waddle) is most reminiscent of a penguin, it also appeals to the popular monochrome Nordic theme in so many homes these days.

 

Boi will be arriving in South Africa in the next few weeks so keep your eyes on our Facebook page for news 🙂

boi_kid

Why your kids aren’t satisfied with simple

We went to visit my brother and his new fiancée yesterday.  My 18 month old was asleep.  My eldest whispered to me, “Mommy, where are the toys?”

“I don’t think they have toys, Sweetheart.  Go and see what you can find outside.”

He came back after 2 whole minutes.  “Mommy, please can you ask them where the toys are.”

Ok. The property is massive.  It’s also the home where I grew up.  There are big hills to roll down, bushes with ideal holes for dens, trees to climb, sticks to find,  rocks and stones for construction. Despite the wonderful space, warm weather and blank slate of nature, he was going to need some guidance.

Dad took him outside and wandered around with him, until he found a few sticks that could maybe pass as guns.  One stick was so realistic it might’ve been a gun in a previous life.  I’m not a fan of weapons and associated play but yes, here we were.  We have reached That Stage.

sticks-and-stones

Yet he was still bored.  “Mommy, when can we go home?”  Home to heaps of cars, sports equipment, clay and crayons, animals and superheroes, swings and the trampoline.

We don’t have tv.  My kids generally spend most of their free time building Lego, paging through books, or climbing the jungle gym.  They like to help me “cook” dinner (James called himself Jamesie Oliver yesterday), water the garden and ride their bikes.  Yet here in a new environment, my child’s dependence on accessories for play caught me off guard.

Why do our kids need to be entertained?  We can’t just blame screens (as I often do) because ours could perhaps be described as a techno-phobic household.

This generation lacks two things.

  1. a) The effort that must be put in to develop an active imagination
  2. b) Simple props for play that don’t suggest what the end product should be

I’ve caught myself giving my three-year old way too many suggestions.   I think I’m helping him with ideas, but I’m actually hindering the creative process by leading his mind down a certain path.  Want to check whether you’re doing the same?  Ask your child to draw something.  Then ask them what it is.  Don’t make any suggestions!  Their answers will blow you away.

We played with kites.  Today’s kids have drones.  A kite requires a stable posture, reactivity to sensory feedback from arms and eyes, and physical strength.  A drone requires strength in those same to thumbs that get so much practice on the phone.

We dialled numbers on the landline to call our friends. We had to remember the number, or look it up alphabetically in the telephone book.  We had to dial. We had to have manners to request from our friend’s parent whether we could speak to them. Today it’s all one touch, very little mental effort required. Oh wait, they don’t even need to speak.

Some of the reason my children might be a little lazy to put in the creative effort stems from my own desire for a more peaceful home.  I have found the last year to be really challenging with my youngest, and if I was prepared to be Mom Entertainment after school, a little less boredom might mean a little more quiet, a little less nagging.  So we buy new “educational” toys, organise play dates, follow Pinterest for “101 ideas for play with your preschoolers”, and bring more clutter into our homes.  I see you, tired Mommy.  I understand.  Me too.  If my children are “impressed” by my efforts, they’ll play happily at home.

But when it comes to toys –have a look at the demands they place on your child.  Are they simple or complex?  Do they leave anything at all up to the imagination, or do they have so much detail that “they can do so many things”.  Is there any room for creativity or do they aim to “WOW” your child? Is your child playing actively or just being entertained? Was developer really bothered about your child’s best interest, or was he selling to you, the parent, to impress you and make a quick buck?

Your child can learn so much more from simple props/loose items.  A colander becomes a space helmet.  The laundry basket is a boat. Let them think – what can be added to this “toy” so that it can go/be longer/reach higher/ move faster? What do we have in the house that can be used for x/y/z?

We naturally want the best for our children.  I myself looked at the baby toys this weekend and wondered which ones could get repurposed, yet I found myself hanging on to them just a little longer, scared to abandon a potential learning opportunity to Hospice.  But if I’m honest, I know that my kids would do so much better with a blank slate, less clutter.  Imagine what would happen if they came home to empty toy chests and just a few play props lying in the middle of the garden!  I tell you what, there might be some whining at first, but then…the magic would start to happen!