HOT OFF THE PRESS: Moluk’s new toys

This past weekend saw the world’s biggest toy fair take place in Nuremburg, Germany, and in keeping with their development rate of the last few years, Moluk once again impressed with their designs, showcasing two new products and this time branching into the arena of baby products.

  1. Baby teethers

Meet Nigi, Nagi, and Nogi!  A set of three silicon tactile baby teething rings.  These have been developed with such care and thought into the sensory development of the child’s mouth.  Not only are they safe for baby nibble on, but look at the wonderful tweaks that keep baby interested beyond the mouthing phase.

  • Little teeth on Nigi: great for scratching those itchy gums, but also great for creating really cute little smiley faces in combination with Moluk’s other toys.
  • The centre of Nagi has two little knobs which prod those gums, but get creative making all kinds of crowns, hats and constructions when used with Mox and co.
  • Nogi sports three scoops that resembles the surface and shape of a spoon. When baby transitions to solids they will be used to the fact that a spoon has a convex and a concave surface. And it’s a cute teddy face!

Made of 100% food-grade silicone rubber, MOLUK’s new teething rings are easy for small hands to hold and offer essential tactile and visual stimulation. The rings are dishwasher and freezer-safe and come in beautiful pastels or primary colours.

 

  1. Haibo! It’s Oibo! The elastic baby ball

Let’s:

  1. A) grasp + chew
    B) roll + throw
    C) stack + nest/build

There have been some popular baby balls on the market which are easy to grip, but Oibo takes this line of thought one step further.  Oibo is made of soft silicon, making it a popular choice for a larger age range.  When babies are learning to sit, we prop them up with pillow and surround them with toys, but what if the toys they topple over onto are hard?  The collapsible nature of Oibo means that no-one gets hurt if baby wobbles before sitting balance has developed. And the thin pieces mean that despite its large size, two blocks can be grasped in the palm at once.

Oibo can be grabbed, thrown, caught, squeezed, chewed and even stacked, thanks to the clever design cut from a sphere. The easy “grippability” of Oibo makes these skills more achievable at an earlier age or assists children who need the challenge to be modified. For example, Oibo’s many places for fingers to grip make it much easier to catch than a regular sphere. This will be a great asset for therapists working with children with slower reaction times, as the nature of the cube is “forgiving”, allowing for mastery of skills that are still developing.

The unpredictable bounce caused by the silicon and irregular shape provide novel appeal initiating play rather than skill mastery as the motivation for children to try. And Oibo is fun for adults too – can you juggle?

Oibo is made from 100% food-grade silicone rubber, free of BPA, phthalates, lead, and latex. It is dishwasher-safe and highly durable. Available in monochrome or primary colours.

 

Using them as a combo

Both the teethers and Oibo are made from soft silicon, allowing them to be suspended over your baby lying on their back as a mobile, and the various size openings encourage poking, gripping and passing from hand to hand, working on those eye-hand coordination skills at a very early age. The easy-grip of both toys also allows them to be passed easily from one hand to the other, encouraging the child to bring the hands to the midline.

Without being solid, the shape of Oibo is suggestive of a cube and other toys can be posted through the top and sides easily. The teething toys can be posted into Oibo. Later on, the teething toys can be threaded onto a pipe/pole/cone.  And of course they are wonderfully compatible with the rest of the Moluk range.

Well done to Moluk following a new line of thought while still staying true to their values of open-ended play, interchangeability, sensory and motor development and durability,

WOW that’s a long read!  If you’re still here you must think they’re worth investigating further so why not follow us on IG or Facebook and we’ll let you know as soon as they arrive.

The best place to be this weekend

This weekend (30 Jan – 3 Feb) marks the 70th anniversary of the world’s biggest toy fair, and the Spielwarenmesse is taking place in Nuremberg, Germany.  Anyone who is anyone in the toy industry is there, releasing cool new toys, bargaining for licenses, finding out what trends are hitting the playgrounds of the world this year, and living the spirit of play.  The strangest thing about the fair though, is that there are no children.  It’s a trade fair.  It’s the place where adults decide what toys will make their way into the playrooms in 2019.

My heart longs to be there, and it’s hard to believe it’s already 5 years since I made my way through the snow and crowds to experience the largest exhibition halls you can imagine.  One hall just for trains, one for dolls and accessories, one for tech toys, one for soft toys, one for educational toys, and the list never ends. Five days is barely enough to walk through once, and it’s hard work looking out for new stars.

The show sports a trend gallery, where they identify the up and coming themes that seem to be popular in the industry.  This year the trends are:

  1. Ready, Steady, PLAY!  

At Straight Zigzag we’re all for getting kids outside and active, so we’re 100% behind parents looking for attractive toys to grab the kids’ attention and get their muscles working.  It’s easy for us to see how the Bilibo, wobble boards, climbing ropes and scooters are popular in this category, and why parents are prepared to spend good money on sports equipment that will last through phases and seasons.

2. The WOW effect

These toys encourage the curiosity in our children.  Some conceal unexpected surprises to be discovered during play. Whether through water or heat, technical gimmicks or sophisticated mechanics – the toy is suddenly transformed into something special.

3. Toys for Kidults

Adults like to reminisce about the toys they played with, and some collectors pieces are placed in prominent places in homes and offices, often showcased in glass cabinets.

There are wonderful ways to use technology to spy on the exciting world of the toy fair.  Summary videos get posted on Youtube, you could watch for news on the official site here or you could follow #spielwarenmesse2019 to see more personal impressions. And for a primitive little video of my trip 5 years ago, click here.

Happy playing!

PS we’ll have an exciting news release from Moluk soon!

Time for toys with endless opportunities

Moluk have two wonderful toys for preschoolers and beyond – Mox and Nello. Read below for news from Zurich…

Mox

Next to the doll, the ball is probably the most popular and universal toy. Mox combines both worlds: It has the expressive qualities of a puppet with a big mouth and the endless possibilities of a ball that can be rolled, thrown, caught or even juggled. One of the biggest surprises to most people is usually the sound Mox makes when you knock it against your head or other objects. Filled with coins or beans, Mox becomes a rattle. If you squeeze it or turn it inside out the expression of the ball changes and you discover many new faces. It’s like a tangible, 3-dimensional emoticon and in our social media campaigns #moxicons will be one of the hashtags we are planning to use. With its trademark simplicity and depth of possibilities we see Mox as a strong new member or the MOLUK family. It has no restrictions regarding age and can be sold as a baby toy, compact travel toy, juggling toy, fidget toy for stressed managers and in many other areas. We can’t wait to see all the uses kids will come up with once they have Mox in their hands.

Mox comes in two versions: The open display is geared towards shops where it fits next to the cashier and should make for some fun conversation while the 3-set box is mainly designed for online retailers, gift shops that like items in boxes or educational vendors who prefer sets.

mox_faces

Nello

Nello is very closely related to Bilibo. Both are what we call “tools for play”: simple, intriguing objects that tickle the imagination and invite kids to invent their own games and stories. Like Bilibo, Nello unites several toys in one. It is a color puzzle, a nesting toy, a marble run, a floating island in the bath or a sand toy at the beach. You can roll, spin and swing the rings, throw and catch them. Use them as targets for games like tiddlywinks or as beautiful props for role and pretend play. The bold shapes and bright colors have an iconic quality and look great even when the toys are just lying around before or after play. Nello is made of the same robust material as Bilibo and 100% recyclable. It comes in sets of 3 pieces or a Nello Max set with 9 pieces containing all sizes and colors in one box. This offers great value, especially for educational channels.

nello_colors

Both toys are available on www.straightzigzag.com and remember to contact us if you qualify for wholesale discount!