So yesterday was a new experience and a big risk. We took some toddlers, a new photographer and an open forest with a bunch of our toys to see whether we could get some great shots of the kids having fun. The kids knew each other but didn’t see each other often. None of them were models save for posing for their moms’ IG accounts. They weren’t familiar with the toys. And guess what? We got some great shots. Why?
There was no agenda. The kids were presented with open-ended toys. The photographer needed some explanation as to what could be done with them, but the kids didn’t. Kids have the most fun when they are able to use their imaginations, and when toys have more than one purpose.
I saw a quote recently that said “Ask: Is this toy 90 percent child and 10 percent toy, or 90 percent toy and 10 percent child? If there’s only one thing to do with it, then the toy is controlling everything. This one’s more open-ended, so he gets to make his own world.” – Dr. Roberta Golinkoff, professor of psychology at University of Delaware and co-author of the New York Times best seller speaking about Bilibo from Moluk.
There is a school of thought related to play called the Theory of Loose Parts. If you know me personally you will have heard me talk about it many times. When children are left in an open space, with random unfamiliar objects lying around, they will start to imagine, create and play – creating their own toys and play space in a unique way that allows for much more brain development than the fanciest toys we can provide. You see, play is innate. Children were designed for play. We as adults interfere way too much and way too often, stifling the creativity that is waiting to emerge.
Anything can be used as loose parts: old tyres, wooden offcuts, buttons, household items. When children are given the freedom to explore we will be astounded not only by their creativity but also their ability to handle what we might see as dangerous objects. Scandinavian playgrounds would shock many helicopter parents with their liberal use of loose parts and their faith in children’s abilities. Yes accidents do happen, but they happen anywhere. We need to intervene less and watch more. And if you want to treat your children to new toys, look for ones with infinite opportunity to be used in creating their own play scenarios.
Happy playing! And we’ll share some of the pics soon 🙂
Moluk have two wonderful toys for preschoolers and beyond – Mox and Nello. Read below for news from Zurich…
Next to the doll, the ball is probably the most popular and universal toy. Mox combines both worlds: It has the expressive qualities of a puppet with a big mouth and the endless possibilities of a ball that can be rolled, thrown, caught or even juggled. One of the biggest surprises to most people is usually the sound Mox makes when you knock it against your head or other objects. Filled with coins or beans, Mox becomes a rattle. If you squeeze it or turn it inside out the expression of the ball changes and you discover many new faces. It’s like a tangible, 3-dimensional emoticon and in our social media campaigns #moxicons will be one of the hashtags we are planning to use. With its trademark simplicity and depth of possibilities we see Mox as a strong new member or the MOLUK family. It has no restrictions regarding age and can be sold as a baby toy, compact travel toy, juggling toy, fidget toy for stressed managers and in many other areas. We can’t wait to see all the uses kids will come up with once they have Mox in their hands.
Mox comes in two versions: The open display is geared towards shops where it fits next to the cashier and should make for some fun conversation while the 3-set box is mainly designed for online retailers, gift shops that like items in boxes or educational vendors who prefer sets.
Nello is very closely related to Bilibo. Both are what we call “tools for play”: simple, intriguing objects that tickle the imagination and invite kids to invent their own games and stories. Like Bilibo, Nello unites several toys in one. It is a color puzzle, a nesting toy, a marble run, a floating island in the bath or a sand toy at the beach. You can roll, spin and swing the rings, throw and catch them. Use them as targets for games like tiddlywinks or as beautiful props for role and pretend play. The bold shapes and bright colors have an iconic quality and look great even when the toys are just lying around before or after play. Nello is made of the same robust material as Bilibo and 100% recyclable. It comes in sets of 3 pieces or a Nello Max set with 9 pieces containing all sizes and colors in one box. This offers great value, especially for educational channels.
Both toys are available on www.straightzigzag.com and remember to contact us if you qualify for wholesale discount!